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CUSTOM BUILDER

I worked closely with our CTO and developer to create a mobile friendly builder that allows customers to customize their products. They can scroll a pattern library, choose a monogram shape, color and font. For inside page, I created icons that represent each option we offer. 

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MAY DESIGNS AT TARGET

Last year I got to take creative lead on a collaboration with Blue Sky Planners. We created an entire line of planners and accessories for 2018. The line we created became an end cap at Target Stores nation-wide! What?? I still pinch myself when I walk past! 

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PRODUCT DESIGN

Because every notebook enthusiast needs a folio! Last year, we secured an amazing leather partner and added leather folios to our product offering. It was such a fun exercise for me to think through the form and function of this piece. I started with simple paper mock ups! Once things were feeling pretty good, I was able to translate it to a digital template and shared the vision with our partner.  

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PRODUCT PHOTOGRAPHY

I love watching an idea come to life! Before a big shoot, I'll spend time pulling inspiration for concept, color, environment, perspective.. I'll organize a shot list and share our needs with the team. Without fail, there's always some crazy behind-the-scenes ninja work that happens on set. When we were setting up this floral shoot, we tried play-dough and sticky tack before realizing that washi tape roles were the perfect tool to keep the flowers in place. 

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