Before we even started working together, Richelle already had a beautiful beginning to her brand story. The name alone had me SO EXCITED to jump in. We talked about the meaning of alchemy as it related to her business.... "using a magical power or process to turn ordinary metals into gold"  We discussed wanting to incorporate alchemy symbols but also didn't want to force it. I was in my happy place getting to play with such powerful iconography. Eyes, snakes, hands, but when I discovered the combination of the alchemy symbol for creation with an eye, it was over for me. Creative vision. That is magic! I'm so in love with the way this turned out will definitely be keeping an eye on this client to see what magic she creates next!